This is just the regular user interface. The introduction and underlying technology are not displayed due to intellectual property.
The desired effect here is to show the app's powerful ability to promote local business on any mobile display even one as small as an iPhone 5. New smartphones have much larger screen sizes usually ranging from 4.7" to 5.5". So, showing that the tech works on an iPhone 5 helps us prove this point. If you would like to leave a comment, please do so. Any help is appreciated. Also, if you would like to get involved, please leave a comment.