The App is about inspiring people through rewards to move their body. With the app you can track your distance (up to 20km / h speed to exclude car trips) and get a point for each kilometer, named M-Coin (= Move Coin). These M-Coins can be redeemed for online vouchers or, more interestingly, in local shops, which stand for healthy and deliberate nutrition, e.g. Subway, Vapiano, Dean&David(in Germany) etc. A typical premium would be e.g. a free coffee to go for 5 M-Coins (= 5 km of movement) or a salad, etc.